Old legacy

Homo Sapiens, did not use a computer for more than 99,99999% of it’s existence

During 99,6% of its existence, he was a hunter/gatherer (Marc Van Rymenant, SapiensUX)

Source : SapiensUx Academy : Home Economicus

🧠 UX Design Comportemental = UX Design + Psychologie + Business

Comment développer des compétences rares et pérennes en UX Design Comportemental ? Assembler UX design, psychologie et neurosciences.

sapiensux.com

Cognitive biases

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www.designhacks.co

The Cognitive Bias Codex: A Visual Of 180+ Cognitive Biases -

The Cognitive Bias Codex: A Visual Of 180+ Cognitive Biases by Terry Heick A cognitive bias is an inherent thinking 'blind spot' that reduces thinking accuracy and results inaccurate-and often irrational-conclusions. Much like logical fallacies, cognitive biases can be viewed as either as causes or effects but can generally be reduced to broken thinking.

www.teachthought.com

4 groups of cognitive biaises

Fast & slow thinking

In nature, for hundreds of thousands of years men where forced to make split second decisions about what is safe or lethal.

The filtering brain

Filtering brain and how to use it at your advantage

Cognitive load