Homo Sapiens, did not use a computer for more than 99,99999% of it’s existence
During 99,6% of its existence, he was a hunter/gatherer (Marc Van Rymenant, SapiensUX)
Source : SapiensUx Academy : Home Economicus
🧠 UX Design Comportemental = UX Design + Psychologie + Business
Comment développer des compétences rares et pérennes en UX Design Comportemental ? Assembler UX design, psychologie et neurosciences.
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The Cognitive Bias Codex: A Visual Of 180+ Cognitive Biases -
The Cognitive Bias Codex: A Visual Of 180+ Cognitive Biases by Terry Heick A cognitive bias is an inherent thinking 'blind spot' that reduces thinking accuracy and results inaccurate-and often irrational-conclusions. Much like logical fallacies, cognitive biases can be viewed as either as causes or effects but can generally be reduced to broken thinking.
4 groups of cognitive biaises
Fast & slow thinking
In nature, for hundreds of thousands of years men where forced to make split second decisions about what is safe or lethal.