Principles

Working space

Community architecture & activation model

• Define three community roles explicitly: Consumer (reads, votes in polls), Contributor (shares prompts, answers questions), Champion (one per DG, curates use cases, escalates feedback). Your AI Champions group already exists — formalize their role in the community content cycle (e.g., each champion submits one use case per quarter from their DG).
• Build an activation loop: New user → welcome post → "try this prompt" challenge → share result → get featured in spotlight → become a reference for others. Currently the content flows one-way from you to users. You need a mechanism where user-generated content feeds back into the editorial calendar.
• Create a pinned "Start Here" post (or a small wiki/tab in Teams) with: the EP AI guidelines link, top 5 prompts, FAQ, and how to get help. The Week 1 welcome post alone won't serve users who join in Week 20.
• Split the channel architecture when the community matures (around month 3-4): keep one main channel for announcements + curated content, and add a "Prompt Lab" channel for user sharing and experimentation. A single flat channel will become noisy fast with 200 users.

Community architecture & activation model

• Advanced users are severely underserved — only 2 posts ("Copy the output, then ask the AI to critique it" and "Use 'Act as a skeptic'") across 44 weeks of content. These are your most valuable community members and potential champions.
• There's no progression pathway — nothing tells a beginner when or how they graduate to intermediate. No self-assessment, no milestone markers, no badges.
• The sequencing doesn't follow a learning path — the calendar alternates freely between beginner and intermediate content. A user joining in Week 15 faces the same content stream as someone who joined in Week 1.

Users/members

• Add a simple self-assessment moment early in the user journey — a poll or short quiz ("How comfortable are you with AI tools?") in Week 2-3 that lets you segment users mentally and lets them self-identify. This isn't about creating separate tracks in a flat Teams channel; it's about giving users a frame to interpret the content they see.
• Create an "Advanced Corner" recurring format (biweekly or monthly) — adversarial prompting techniques, chaining prompts, working with system prompts, comparative model evaluation. Target: the 10-15% of users who are already fluent and need depth.
• Define 3-4 maturity milestones with visible markers: e.g., "You've tried your first prompt" → "You've shared a prompt with the community" → "You've built a reusable workflow" → "You've coached a colleague." These don't need to be gamified with badges (which may feel inappropriate in the EP context) — they can be acknowledged through the spotlight format or champion recognition.
• Cluster the first 8 weeks as a "Foundations" arc with a clear narrative: Weeks 1-2 orientation, Weeks 3-4 first prompt skills, Weeks 5-6 understanding the tool landscape, Weeks 7-8 building confidence. Then label subsequent blocks as "Building Practice" (Weeks 9-20) and "Going Deeper" (Weeks 21+). Even if all users see the same channel, the arc gives structure.

Content

What's underrepresented:

• Social proof / testimonials: Only the User Spotlight (1 recurring format). In a community where the primary adoption barrier is trust and perceived usefulness, you need more peer stories, not fewer.
• Interactive/participatory formats: The "Friday Challenge" (Week 35) and polls are good but appear late and infrequently. Interactive content should start earlier and recur more often.
• Live formats: I see zero mention of office hours, drop-in clinics, live demos, or AMA sessions with the AI Service team. The Notes mention "upcoming webinars" as announcements, but webinars are products of the community strategy, not just things to promote.
• Add a monthly "AI Clinic" or "Open Office Hour" — a 30-minute live Teams call where users can bring questions, share screens, and get real-time help. This is the single highest-impact format missing. It creates face-to-face connection, surfaces real problems, and generates content ideas.
• Double the User Spotlight frequency to biweekly. Each one should follow a consistent template (What's your role? What do you use the tool for? What's your best prompt? What surprised you?). This becomes your primary social proof engine.
• Create a "Results Round-up" post (monthly) that aggregates community activity: "This month, 35 people participated in challenges, we received 12 feature requests, and the most popular prompt was X." This turns individual interactions into collective narrative.
• Front-load interactive content — move the first poll and first challenge to Weeks 2-3, not Week 10-11. First impressions of the community should be "this is a place where I participate," not "this is a newsletter I read."
• Add a content performance feedback loop — even if informal. Track which posts get the most reactions/replies in Teams and use that to adjust the editorial calendar. The Editorial Calendar and Editorial Rules sheets are currently empty — these need to be filled with decision criteria, not just dates.

Group Structure & Evolution Path

Phase the channel structure:

• Month 1-3 (Launch):
• Single main channel for everything
• Month 4-6 (Differentiation): Add a "Prompt Lab" channel for user experiments and a "Feature Requests & Feedback" channel to separate operational noise from learning content.
• Month 7+ (Decentralization): Consider DG-specific threads or channels if Champions report enough activity to sustain them.
• Formalize the AI Champion role in the community:
• Each Champion posts one use case from their DG per quarter
• Champions moderate discussions in their area of expertise
• Monthly Champion sync call (separate from the public community) to align on messaging, surface issues, and coordinate content
• Champions are visibly tagged/identified in the community
• Create a lightweight editorial board: You (AI Service) + 2-3 Champions + 1 communications colleague. Meet biweekly for 30 minutes to review what worked, what's coming, and what needs adjustment. This prevents the content plan from becoming a rigid schedule disconnected from community reality.
• Tag content by function, not just maturity. Add a column to your spreadsheet: "Relevant for: Drafting / Research / Communication / Administration / All." This lets you signal relevance even in a flat channel ("Drafters: this one's for you 👇").

Community Lifecycle

• Onboarding journey
• General notification email (cfr MIRO : email 1)
• ….

Activation

• Activation loop — a mechanism where participation generates value that attracts more participation
• Feedback-to-product pipeline formalized beyond the "What's your biggest frustration?" open thread (Week 36)

Community Architecture

Roles

Moderators

Champions

Members