AI Agents
The future of digital interaction is agentic—autonomous, proactive, and deeply personalized. AI agents designed and built for organizations can now act on their behalf, reshaping what collaboration and service mean in the digital age.
The ambition: create intelligent systems that doesn’t only respond, but anticipates and acts.
The UX of AI
As artificial intelligence becomes omnipresent, design must ensure that intelligence remains understandable, trustworthy, and human-centered. Every interface, conversation, and outcome is shaped to empower users with clarity and confidence, not overwhelm them with complexity.
Design and ethics converge here—where usability meets intelligence.
AI for UX Teams
Artificial intelligence is already transforming creative and analytical workflows. In design and product environments, intelligent systems now amplify insight, depth, and precision—often accelerating delivery, but always deepening the quality of outcomes.
The next wave of UX excellence will emerge from teams that collaborate seamlessly with intelligent systems.
About Raphael Thys
With 26 years of experience in the digital transformation, user experience and product design, and 15 years of experience as a university teacher, public speaker, Raphael Thys supports digital product and transformation teams in achieving meaningful progress through AI and emerging technologies. His work bridges strategy, creativity, and systems thinking to help organizations navigate a complex and uncertain future.
Latest case studies
Services
Bringing Impact and Vision Together
A portfolio of services designed to merge innovation with tangible outcomes.
Trainings
Hands-on programs that translate theory into practical, immediately applicable skills. Teams leave equipped to apply AI thinking to real-world challenges with measurable impact.
Workshops
Collaborative sessions focused on specific strategic and design challenges.
Each workshop aligns stakeholders, clarifies priorities, and transforms uncertainty into shared direction.
Coaching & Mentoring
Personalized guidance to accelerate professional growth and strengthen strategic thinking.
Executives, designers, and product leaders gain tools to lead confidently in an AI-driven landscape.
Leadership
Strategic counsel for executive teams navigating the AI transition.
Board-level insights, decision frameworks, and scenario planning help leadership seize opportunities responsibly.
Consultancy
Consulting missions bridge product strategy, UX, and innovation management. Each engagement turns complex challenges into experiences that people value and remember.
Organisations supported
Digital Products and Transformation teams
Expertise applied across product management, UX, digital transformation, change management, and GenAI adoption. Decades of experience have shaped methods that strengthen both teams and the products they deliver.
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The Way I work
My Process
The working method adapts to each context but consistently follows the Double Diamond framework: first, define the problem right; then, solve the problem right. This human-centered approach ensures that innovation remains aligned with both business goals and user needs.
Users, Stakeholders, Competitors, Studies… Intake Time
Framing the right problem, validate that all involved parties are aligned on the problem to solve
Create Multiple Solutions, go different directions that could address the problem defined, and select the best one
Specify and make the solution ready for development
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