Mission Overview

The digital transformation team just got moved within the marketing, in that context a digital channel strategy was requested. In collaboration with the digital transformation manager and their media agency, we started to work on the strategy.

Mission Content

• Discovery phase
• Collecting data
• Stakeholders interviews,
• Desk research
• Analysis and conclusion report
• Solution definition and implementation phase
• Creating missing building blocks to enable a proper digital channel strategy
• Creation of a behavioural design user profile (in collaboration with SapiensUX), behavioural strategy
• Customer journey mapping
• Team reorganisation
• New Service designers roles (+ lead SD)
• New Lead UX role
• Creation of Job description
• Support to the recruitment process
• Workshops preparation, animation and follow up for co creating solutions
• Refactoring of the process
• Creation of an update process integrating an initiatives’ inception phase and a better discovery phase and iterative test during the agile delivery sprints) #DesignOps #UXOps
• Define and set up a prioritisation principle for initiatives
• Progressive shift for initiatives from value stream driven approach to journey driven one
• Creation of prompts library for supporting deliverables creation and evaluation of various initiatives

Side assignment : EAA (European Accessibility Act) :

• Creation of a task forces with relevant stakeholders
• Creation of a knowledge base around accessibility for various teams
• Impact analysis
• Roll out plan