The Void: the ultimate AR/VR hybrid experience?

Already more than a year that this video came out and The Void is still in kind of a beta mode and is only available in very few places (New York, Utah). 

What is making this project really unique, is that Virtual Reality by being mapped on real life environment makes it an Augmented Reality project. Or may be is it just some real life elements (water sprinkles, steam, walls...) that are enhancing the Virtual Reality? I'm more inclined to support the second perspective, and themselves are speaking about 4D. 

One think is sure, is that I can't wait to try this in Europe. 

Nothing announced yet in that sense, and franchises seems not to be a part of their plan.